Lidl has introduced a new self-scanning feature on its loyalty app to streamline the checkout process for customers. This update allows shoppers to scan items using their smartphones before finalizing their purchases at the checkout counter. The feature underwent testing in four stores earlier this year and is set for a full rollout next year.
The supermarket chain has filed a trademark for “Lidl & Go” in Europe and the UK, focusing on digital payment and scan-and-shop systems within its stores. Shyam Unarket, Customer Relations Director at Lidl GB, highlighted the significance of integrating payment functionality into the Lidl Plus app, emphasizing the company’s commitment to enhancing the digital shopping experience for customers.
Lidl recently outperformed Aldi to claim the title of the most affordable supermarket according to a Which? report. A comparison of 70 items priced at Lidl averaged £120.46 in October, slightly lower for Lidl Plus members at £120.38. In contrast, the same basket of goods at Aldi averaged £121. Aldi has been recognized as the cheapest supermarket 22 times in the past 24 months by Which?.
Tesco customers would have spent £134.89 last month, or £133.38 with a Clubcard, while Sainsbury’s shoppers faced a bill of £139.68, reduced to £136.79 with a Nectar card. Aldi and Lidl were excluded from a comparison of prices for 187 items due to their smaller product ranges compared to other supermarkets.
Which? also conducts price comparisons for a larger list of 187 items, with Aldi and Lidl not included due to their narrower product selection compared to other supermarkets.