A recent study by Uswitch has revealed that the surge in streaming and internet usage during the summer is leading to a bottleneck in broadband services, affecting approximately 9.4 million people in the UK. The research indicates that 32% of individuals experience more frequent connectivity issues as temperatures rise.
The study identified Edinburgh as the city most impacted by slower internet speeds, with 26% of residents facing challenges, followed by London and Plymouth at 23%, and Leeds and Sheffield. Conversely, Cardiff and Bristol are experiencing smoother broadband services.
Uswitch’s broadband expert, Ernest Doku, recommends several strategies to improve internet speeds, including conducting speed tests to ensure alignment with the subscribed package’s promised speeds. Providers are expected to offer a minimum guaranteed speed for their services, especially for superfast broadband products.
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