Starting April 1st, Virgin Media customers who are subscribed to Sky Entertainment channels will receive Sky Atlantic at no extra cost. This addition will be available on Virgin TV 360 and Stream box platforms. Users can enjoy popular shows like “Heated Rivalry,” “Under Salt Marsh,” “The Last Of Us,” and “Amadeus” without any increase in their bills.
To access Sky Atlantic content, customers simply need to tune in to channel 111 on the Virgin TV platform. Additionally, the content will be available on-demand and through Virgin TV Go. David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, emphasized the seamless entertainment value this update brings to over a million Virgin TV subscribers.
Meanwhile, Sky has unveiled a new Ultimate TV plan, priced at £24, offering a range of premium channels including Disney+, Netflix, Hayu, and the upcoming HBO Max app. This comprehensive plan will be accessible on Sky Glass, Sky Stream, and Sky Q platforms. Sophia Ahmad, Sky’s Chief Consumer Officer, described this update as a transformative moment for Sky and NOW, combining Sky, Netflix, Disney+, HBO Max, and Hayu under a single subscription.
These developments signal an exciting period for Virgin Media and Sky customers, providing enhanced entertainment options and value for money.