Apple’s popularity extends beyond its well-known hardware products to its flourishing services. The tech giant has reported a ‘record-breaking’ year, with a surge in users engaging with its audio, TV streaming, and news platforms.
Apple Music had a standout year in 2025, experiencing unprecedented growth in both listenership and new subscribers. The service introduced enhancements like Lyrics Translation and AutoMix, offering users a personalized DJ experience.
Similarly, Apple TV saw a significant increase in user engagement, with a 36% rise in viewing time for popular shows like Slow Horses and The Studio. The platform expanded its content library with additions such as the F1 film featuring Brad Pitt and the acclaimed drama Pluribus.
The App Store attracted over 850 million weekly users globally, setting new records during the holiday season with a peak in customer spending on digital goods and services. Apple Podcasts also achieved a milestone year with record listenership, plays, and subscriptions.
Apple’s service portfolio saw further enhancements, including the expansion of Apple Fitness+ to new regions and the addition of over 50 games to Apple Arcade. The Share Item Location feature in Find My was extended to 27 more airlines, reducing lost luggage instances significantly.
Moreover, Apple Maps enhanced its Detailed City Experience in locations like New Orleans, Singapore, and Monaco, offering immersive 3D landmarks like the custom F1 Monaco Grand Prix experience.
Eddy Cue, Apple’s senior vice president of Services, emphasized the exceptional growth, global reach, and continuous innovation witnessed in 2025. Cue highlighted the company’s commitment to enriching users’ daily experiences and providing engaging services across various platforms.
Overall, Apple’s services have seen remarkable success in 2025, reflecting the enthusiasm of customers globally as they enjoy a range of entertainment and essential services from the tech giant.