Thursday, February 19, 2026

“BBC Considers Advertisements and Paywalls in Major Overhaul”

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The BBC is considering significant changes that could see the introduction of advertisements and paywalls on its platforms, marking the most substantial transformation at the broadcaster in ten years.

Popular shows like “Strictly Come Dancing” and “The Traitors” may potentially feature commercial breaks or become accessible only through paid subscriptions under these proposals.

These plans are part of a comprehensive review of the BBC’s operations as it faces challenges in competing with streaming services like Netflix and a decline in TV licence payments.

The government, led by Culture Secretary Lisa Nandy, is exploring various options to revamp the BBC’s funding model, including the potential for more commercial revenue streams. While Nandy supports the current licence fee system, she is also looking into the idea of introducing subscription services, advertising, and differential pricing based on household income.

As part of the BBC Charter Review launched recently, the government will gather feedback and input until March. The review will focus on proposals ranging from targeted advertising on specific BBC platforms to full-scale advertising across all BBC services.

Additionally, there is contemplation on introducing subscription services for accessing historical BBC content and potentially expanding to include premium services where certain programs are behind paywalls.

Lisa Nandy emphasized the importance of this review in helping the BBC adapt to the evolving media landscape and ensuring its continued relevance in national life.

This move comes as concerns grow over the declining number of households holding TV licences, with many opting for subscription services like Netflix instead. The number of UK households with a TV licence has dropped significantly in recent years.

The Department for Media, Culture and Sport highlights a shift in households declaring they no longer require a TV licence due to not watching live TV or BBC iPlayer.

The government’s green paper outlines various strategies for enhancing BBC access, including potential improvements to current concessions, such as free licences for the elderly, and exploring new targeted support measures similar to those in Germany.

Outgoing BBC director-general Tim Davie stressed the need for change to ensure the BBC’s continued service to the UK for future generations, welcoming the government’s green paper and urging public engagement in shaping the BBC’s future.

The current BBC Charter is set to expire in December 2027, with expectations for a new Charter to be granted from 2028 onwards.

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