Four distinctive roadside attractions in northern British Columbia span four different centuries. Chosen from over 300 submissions province-wide, the final four contenders north of Williams Lake represent the diverse history and evolution of the region.
In the 18th century, the eruption of a volcano in the Nass Valley led to the formation of lava beds in Nisga’a territory along Highway 113. This event, which resulted in the loss of approximately 2,000 lives, had a profound impact on both the people and the landscape of the area. Justina Moore, an education and programs director at the Nisga’a Museum, emphasized the historical significance of the site, where Western science intersects with oral traditions and Indigenous knowledge.
Moving to the 19th century, the discovery of a significant gold deposit east of Quesnel by thousands of miners, including the notable find by Billy Barker, forever altered the landscape of the region. The Barkerville Historic Town, partially original and partially reconstructed, stands as a testament to the gold rush era and the early settlement history of British Columbia.
In the 20th century, Prince George became synonymous with the forestry industry, with Mr. PG, a giant log man mascot, symbolizing the city’s connection to wood production. Claire Thwaites, Prince George’s communications manager, highlighted the beloved status of Mr. PG, describing him as more than just a landmark but a friendly and iconic figure representing the city.
Transitioning into the 21st century, resource towns like Tumbler Ridge are exploring ways to diversify their economies and attract tourists through their natural wonders. Manda Maggs, the executive director of the Tumbler Ridge UNESCO Global Geopark, credited the resource industry for providing access to the region’s scenic sites, which have now become the foundation of a thriving tourism industry.
These four narratives encapsulate the historical progression and aspirations of British Columbia. However, only two attractions will advance to the next round in the Search for B.C.’s Best Roadside Attraction competition. The voting process will continue throughout August, with each region represented on specific days, leading to the crowning of a champion before Labour Day. Cast your vote and support your favorite roadside attraction in this exciting competition.