TikTok users have expressed confusion over a peculiar social media advertisement featuring the ‘Ibiza Final Boss’. Jack Kay, known for his viral video showcasing his unique hairstyle, ‘Turkey teeth’, and sunglasses, recently inked a lucrative deal with boohooMAN to introduce a new clothing line. In a brief video promoting the collection, Kay, donning his signature black T-shirt and shorts, accessorized with a thick gold chain and distinct hairdo, is seen posing beside a Rolls Royce.
In the clip, the 26-year-old Newcastle native admits his lack of knowledge about changing a tire but encourages viewers to check out his new boohooMAN collection. The video showcased a black T-shirt with Kay’s name emblazoned on the back, as reported by the Daily Star.
Despite Kay’s unexpected rise to social media fame after his Ibiza club appearance, TikTok users were less than impressed with his latest video, labeling it as “difficult to watch.” Some viewers were puzzled by the dialogue, questioning the relevance of tire-changing to the clothing promotion.
While some criticized the idea of wearing an ‘Ibiza Final Boss’ shirt in public, others defended Kay, stating that fame found him rather than the other way around. One observant commenter even pointed out a clever wordplay in Kay’s video dialogue.
Kay sealed his partnership with boohooMAN at their Manchester headquarters, with a notable piece from the collection being a black T-shirt featuring ‘Ibiza Final Boss’ on the back. Additionally, he recently joined Neon Management, a talent agency that represents various TV personalities, including Joey Essex, Gogglebox’s Stephen Webb, and Love Island contestants like Ronnie Vint.
Despite enjoying a lavish lifestyle in Ibiza, including flying his friends out on a private jet, Kay’s newfound fame has attracted heightened scrutiny. Recently, he faced backlash for a controversial photo posing with a sedated cheetah in Phuket, Thailand, which he later removed from Instagram following accusations of supporting animal abuse.