Festival attendees have often faced challenges when it comes to setting up their tents. The last thing anyone wants at the beginning of a weekend filled with enjoyment, sunshine, and music is to struggle with erecting their tent.
Nothing dampens the excitement of arriving at a festival more than realizing you’re having difficulty assembling your tent. Fortunately, help is now available for the 90,000 festival-goers attending the Reading Festival this weekend.
Instead of dealing with the hassle of tangled ropes, bent poles, and messy ground coverings, music enthusiasts can now rely on a unique tent erection service called Morning Erections, introduced by the renowned outdoor gear company Columbia.
This service, led by TikTok personalities Jack Joseph and Becky Bambino, leverages Columbia’s outdoor expertise to provide festival-goers with a stress-free tent setup experience upon their arrival at the festival grounds.
According to Jack, having your tent pitched by the Morning Erections experts promises to be the most satisfying few minutes of your festival experience. The service aims to make morning tent pitching effortless and enjoyable.
The service guarantees a swift and effective tent setup by a team of skilled tent wranglers, ensuring that your festival accommodation is sturdy enough to withstand a weekend of celebration and late-night revelry while enjoying performances by headlining acts such as Chappell Roan, Bring Me The Horizon, and Travis Scott.
For many festival-goers in the UK, the Reading Festival is a significant event. First-time attendee Morgan Bruce, 21, expressed her relief at receiving assistance with setting up her tent, which she had been nervous about.
If the Morning Erections service proves successful, Columbia plans to expand it to more UK festivals next summer. So, if you’re attending the Reading Festival and concerned about tent setup issues, consider giving the Columbia team a try. Just remember, it’s all about tents.