Newfoundland and Labrador’s tourism advertisements have taken a glamorous turn, moving away from their traditional serene and sun-soaked image. The province is now leveraging the star power of A-list celebrities to promote its beauty. Josh Hartnett, known for his role in the upcoming Netflix series “Below,” recently showcased a billboard in Times Square, New York, inviting people to visit Newfoundland and Labrador. The billboard humorously suggests that all fishermen in the region resemble Hartnett, who portrays a fisherman in the series set in a small town facing a mysterious sea creature threat.
Although the ad is displayed alongside Netflix promotions for the show, it features the official Newfoundland and Labrador tourism logo. While initially ambiguous about funding, a spokesperson for the tourism department confirmed that the province did not pay for the campaign but endorsed the use of its logo on materials related to the Netflix series.
To gauge real fishermen’s reactions, CBC’s Laura Howells showed a photo of the advertisement to locals. Keith Boland, a fisherman catching snow crab and cod, jokingly remarked that the region’s fishermen are indeed an attractive bunch, aging like fine wine. He added that while Hartnett may be considered attractive, local fishermen could certainly give him a run for his money.
Uriah Alcock expressed uncertainty about whether all fishermen live up to Hartnett’s good looks, mentioning that some may not be as physically fit. However, Leon Abbott emphasized that beauty is subjective and in the eye of the beholder.
Hartnett has fond memories of filming in Newfoundland and Labrador, describing it as the warmest reception he has ever received while working on a film. He expressed admiration for the hospitality and openness of the locals, which he found genuine and welcoming. Hartnett shared his positive experiences with the province during an appearance on The Tonight Show Starring Jimmy Fallon, recounting his encounters with whales and even giving Fallon a music lesson on singing “I’se the B’y.”
Hartnett’s appreciation for the region has left a lasting impression, and he continues to cherish his time in Newfoundland and Labrador, taking the love and insights gained back to Hollywood.
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This revised content provides a fresh perspective on Newfoundland and Labrador’s tourism campaign featuring Josh Hartnett, highlighting local fishermen’s reactions and the actor’s positive experiences in the province. The article maintains accuracy, readability, and SEO optimization.