Freely, a relatively new player in the UK streaming scene, has quickly gained traction since its launch in 2024. The platform recently hit a significant milestone by surpassing one million weekly users, a feat achieved during the festive Christmas period, marking a notable acceleration in growth compared to just a few months prior.
This achievement positions Freely as the fastest-growing TV platform in the UK in 2025. Jonathan Thompson, CEO of Everyone TV, expressed excitement over this milestone, attributing it to the clear demand for a convenient way to access live British TV and on-demand content in one place. He emphasized the collaborative efforts of UK public service broadcasters in making quality British TV easily accessible through streaming platforms.
While Freely still trails behind industry giants like Sky and Freeview in terms of scale, the increasing trend towards streaming and the shift away from expensive subscriptions could propel its growth faster than anticipated. Owned by the team behind Freeview, Freely distinguishes itself by operating solely over broadband connections, offering a hassle-free setup process.
The platform boasts a range of features such as live TV pausing, personalized recommendations, a comprehensive TV guide, a mini guide, and a unique backwards guide allowing viewers to rewind through schedules. Initially available on a limited selection of TVs, Freely has expanded its compatibility to include models from renowned brands like Hisense, Panasonic, Bush, and Sharp.
Moreover, the introduction of Pleio, a streaming puck enabling access to Freely on nearly any TV, signals further advancements in the platform’s accessibility. Anticipated launches of additional set-top devices in the near future may further enhance Freely’s market presence and appeal to a broader audience.