Cadbury has recently reduced the size of its Mini Eggs bags from 80g to 74g while keeping the price unchanged, prompting complaints from customers. This practice, known as shrinkflation, involves decreasing product size while maintaining the price. The cost of Cadbury Mini Eggs can vary depending on the retailer, with prices such as £2.36 on the Cadbury website, £2 at Morrisons, and £1.74 at Asda.
Mondelez International, the parent company of Cadbury, explained that the reduction in size was due to increased production costs, particularly in ingredients like cocoa and dairy. The company emphasized the challenges posed by rising input costs and the need to balance competitiveness without compromising on taste and quality.
Food policy expert Gavin Wren highlighted a similar trend with Nestle products, pointing out the reduction in weight of Quality Street over the years. Nestle responded by stating that product ranges and pricing are determined based on various factors including manufacturing costs, ingredient expenses, and consumer preferences.
As concerns over shrinkflation continue, consumers are urged to stay informed about product changes and pricing variations.