Aldi is gearing up to launch a new winter coat for women that not only comes at a budget-friendly price but also competes with a pricier high-end alternative in terms of style. The discount supermarket chain is set to unveil a range of SpecialBuy items, including several new clothing pieces.
Starting from Sunday, February 1, Aldi will refresh its middle aisle in stores nationwide to showcase a fresh collection of fashion items. Each garment is crafted for comfort and warmth, ideal for a cold day stroll or hike.
Among the new offerings are ‘all-weather’ trainers, sporty choices, fleece-lined jackets, trekking boots, and cargo trousers. However, one standout item is Aldi’s Long Line Quilted Coat.
Priced at £19.99, the women’s coat bears resemblance to a high-end counterpart available at New Look for £105. Though the New Look version is currently out of stock, shoppers can find it on Amazon for £98 in the meantime.
Constructed from 100% polyester, Aldi’s quilted coat is water repellent and wind resistant. Women’s sizes range from 8/10 to 16/18, while men’s sizes vary from medium to extra-large.
Describing the coat, Aldi mentions, “Stay warm and stylish with this longline quilted coat. Softly insulated, it’s perfect for chilly days.” The coat features a front zip, side pockets, an adjustable hood, and press studs for a customized fit.
New Look’s Dare 2b Black Distinguish Long Padded Jacket, closely resembling Aldi’s £20 option, carries a higher price tag of £105. This means Aldi customers could save £85 on a comparable yet more affordable alternative.
The Dare 2b coat is also made of 100% polyester, available in black, and features a hood, long sleeves, side snap buttons, a zip front, and water-repellent properties. In New Look reviews, customers praise the coat for its warmth, style, and practicality.
One buyer said, “Love everything about this coat – warm, trendy, stylish, and it fits! Amazing.” Another commented, “Pleased with my coat, purchased on sale for a bargain. Good quality, stylish, practical, and warm in colder weather.” Positive feedback continues with another shopper stating, “Comfy coat with good cold protection. Got it for a great price and happy with the purchase!”