Manitoba’s leader expresses tentative willingness to reintroduce American alcohol as part of a potential trade agreement, with a caveat: “Don’t purchase it.” Negotiations are ongoing between Canadian and U.S. officials to prevent new U.S. tariffs on nearly $30 billion in Canadian exports. Prime Minister Mark Carney and his team discussed the proposed deal with cabinet members and provincial leaders, including Kinew.
Kinew mentioned that Carney urged provinces to resume stocking American alcohol, but Manitoba has not yet agreed to this. However, if U.S. products are returned to Liquor Marts as part of the trade deal, Kinew emphasized that Canadians have the choice to opt for Canadian alternatives instead. He urged consumers to boycott American products to convey disapproval of Trump’s trade tactics and treatment of Canada.
In 2025, Manitoba removed millions of dollars worth of U.S.-made alcohol in response to U.S. tariffs imposed for non-compliance with the Canada-U.S.-Mexico trade pact. Despite American liquor briefly reappearing in Liquor Marts in December and May, Manitobans demonstrated a preference for local beverages, leading to a significant sales increase at provincial outlets.
While other Prairie provinces swiftly reintroduced U.S. alcohol following the initial ban, Manitoba has hesitated. Carney also encouraged the premiers not to exclude the U.S. from their procurement policies, pushing for a fair trade approach. Kinew highlighted Manitoba’s reduced spending on American firms due to revised procurement policies amid the trade war, leading to a decline in dealings with U.S. companies.
The Opposition criticized Kinew, pointing out the province’s substantial contract with an American-based company. Despite this, Kinew emphasized the need for a beneficial deal with the U.S., expressing skepticism about the longevity of any agreement with the current administration. He asserted the importance of supporting local workers and industries in trade negotiations.
Kinew’s comments on American alcohol have drawn criticism from a California winemaker, who emphasized the need to differentiate between U.S. alcohol sources. The winemaker highlighted the challenges faced by businesses due to disrupted trade relations. Kinew reiterated the importance of standing united as “Team Canada” in navigating trade challenges.
Public opinions on the potential return of American alcohol vary, with some supporting Carney’s concession for the sake of trade relations, while others vow to continue favoring local products. The absence of American goods in stores has benefitted local distilleries, leading to a surge in local product offerings. Overall, Manitobans remain divided on the issue, reflecting a mix of views on the impact of trade policies on both sides of the border.