Over the past few months, there has been increasing pressure on skincare brand Neutrogena to address an accusation made by Hayden Panettiere in May. The demands peaked following the sad news of the actor’s passing on Sunday. Responding to the growing calls, Neutrogena took to Instagram to make a statement.
Neutrogena’s Instagram post, which disabled comments, did not delve into specifics regarding the termination of their long-standing partnership with Panettiere or address the allegation that it was linked to her discussion about postpartum depression. However, the brand expressed regret, stating, “We are proud to have collaborated with her and recognize that we failed to offer adequate support during a challenging period. This goes against Neutrogena’s values and identity.”
Background
Panettiere, known for her roles in popular shows like Heroes, Bring it On: All or Nothing, and Nashville, served as a global brand ambassador for Neutrogena from 2005 to 2015. Following the birth of her daughter in late 2014, she appeared on Live with Kelly and Michael in 2015, openly discussing her battle with postpartum depression. Shortly after this incident, her partnership with Neutrogena came to an end.
During a podcast with Jay Shetty in May, Panettiere alleged that Neutrogena had attempted to terminate her contract in response to her 2015 remarks by invoking a morality clause. She mentioned, “My representative at the time pointed out that it was illegal, but despite her efforts that year, I knew I wouldn’t be welcomed back the following year.”
Panettiere stated that she never received any communication from the company after the 2015 incident, emphasizing the misconceptions and stigma surrounding postpartum depression.
Public Response
Fans initiated a boycott against Neutrogena following the podcast’s release. One beauty influencer even incorporated the podcast audio in a video titled “Neutrogena hates women!”
After Panettiere’s death, fans have once again expressed their dissatisfaction. They have been flooding Neutrogena’s Instagram and Threads accounts, urging the company to address the allegation publicly. A user on Threads, kelseycombe, garnered over 70,000 likes with a comment questioning Neutrogena’s actions towards Panettiere.
Neutrogena’s Response
Neutrogena expressed deep sorrow over Hayden Panettiere’s passing in their Instagram post, describing her as a cherished member of their community. The brand refrained from an immediate response post the actor’s death out of respect for her family.
Neutrogena commended Panettiere’s courage to speak out, acknowledging that her actions sparked essential conversations and raised awareness on the issue. The brand pledged to make a substantial investment in a community health partner to enhance support for women, particularly in postpartum depression care. Neutrogena assured that detailed plans would follow once implemented.
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