Morrisons has announced a price reduction on 1L Baileys to £11 in anticipation of the upcoming festive season. This offer represents a £3 discount from the regular price of £14 and is valid until Sunday, November 2 in England and Wales, with no loyalty card required for the reduced price.
Comparatively, the same-sized Baileys is currently priced at £13.98 in Asda, £22 (£14 with a Nectar card) in Sainsbury’s, and £22.50 (£14 with a Clubcard) in Tesco. Last year, Morrisons had lowered the price of Baileys to £8.50, though customers had to spend £45 and be a Morrisons More member to avail of the deal.
Sainsbury’s and Tesco had also offered Baileys at £10 last year for Nectar and Clubcard members. Baileys, a popular Irish cream liqueur, is crafted from whiskey, cream, and hints of cocoa and vanilla.
In other news, Morrisons is gearing up to convert numerous corner shops into its branded convenience stores. The supermarket chain plans to introduce 250 new Morrisons Daily convenience stores next year by enabling corner shop owners to transform their businesses into Morrisons franchises. This expansion will focus on areas where Morrisons has limited presence, particularly in cities in the south and the Midlands.
This strategic move signifies a significant acceleration of Morrisons’ growth strategy, with around 160 convenience stores expected to open this year alone. A Morrisons spokesperson emphasized the company’s ambition to bring Morrisons Daily to a wider customer base across the UK through a franchise model.
Simultaneously, Morrisons is streamlining its operations by closing 103 stores, cafes, florists, and pharmacies this year. The supermarket has already shuttered 17 Morrisons Daily convenience stores as part of a major restructuring. Additionally, more than 50 cafes, 13 florists, four pharmacies, all 18 Market Kitchens, 35 meat counters, and 35 fish counters are slated for permanent closure due to a comprehensive review that deemed these services as not economically viable.
Rami Baitiéh, Morrisons’ Chief Executive, acknowledged the impact of these changes on colleagues and highlighted plans to collaborate with third parties to provide specialized services in stores where counters or cafes are being closed.